Case Study - UNICOR

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The Project

It is the mission of Federal Prison Industries, Inc. to employ and provide skills training to the greatest practicable number of inmates confined within the Federal Bureau of Prisons; contribute to the safety and security of our Nation's correctional facilities by keeping inmates constructively occupied; produce market-price quality goods for sale to the Federal Government; operate in a self-sustaining manner; and minimize FPI's impact on private business and labor.

The Solution

Mindcore and Weinrich Advertising again partnered to deliver a full website redesign and custom content management system, which were developed to handle UNICOR's requirements for a fulfilling customer experience. Built on ColdFusion MX 6.1 and Microsoft SQL Server 2000, the site contains hundreds of pages and documents all managed by UNICOR web division staff members. The site contains many front and back end features, including:

• Dozens of administration features, including custom content management for tradeshows, schedule of products, public notices, board meeting minutes.
• Custom search engine tracking program allows management to stay aware of search types performed, failed searches, and most-searched words and phrases.
• Custom keyword search system allows management to give specific documents priority display in search results based on keywords and phrases.
• Dynamic Forms System collects form data entered for further review by management and provides comprehensive data filters to allow granular tracking and display of specific data entered by site users and customers.
• Email Campaign Manager
• Custom Image Cataloging

The Results

A totally redesigned website with new navigation and administration features that enable UNICOR to have granular control over site content, review customer feedback, and target delivery of content based on customer site browsing and search habits.